Vybe.fyi → Wallet Profile Page Growth Insights
Role: Senior Product Designer
Focus: Wallet engagement, onboarding, data visualization
Timeline: 2025
Focus: Wallet engagement, onboarding, data visualization
Timeline: 2025
Context
Vybe Network is a Solana analytics platform enabling users to explore wallet, token, and DeFi program activity.
As Senior Product Designer, I led design strategy for wallet engagement, onboarding, and data visualization — aiming to turn fragmented UX into measurable user activation.
As Senior Product Designer, I led design strategy for wallet engagement, onboarding, and data visualization — aiming to turn fragmented UX into measurable user activation.
Problem
Despite a solid user base, Vybe faced:
• Low portfolio adoption and poor wallet flow clarity
• Inconsistent table/filter behavior causing confusion
• Manual onboarding steps and unclear metrics validation
• Friction in team handoffs leading to late QA issues
• Low portfolio adoption and poor wallet flow clarity
• Inconsistent table/filter behavior causing confusion
• Manual onboarding steps and unclear metrics validation
• Friction in team handoffs leading to late QA issues
Approach
I led an iterative, data-driven redesign focused on clarity. Each UX change was validated through Mixpanel and Hotjar, linking design decisions to retention and activation metrics. Cross-team reviews, annotated Figma flows, and structured QA shortened cycles and made results visible weekly.
Results
Impact
• Faster onboarding and 34% higher activation
• Clearer wallet analytics and fewer support requests
• Measurable uplift in retention (~40%)
• Stronger cross-team culture and QA predictability
• Clearer wallet analytics and fewer support requests
• Measurable uplift in retention (~40%)
• Stronger cross-team culture and QA predictability