Brand designer building character-driven illustration systems
Hi, I’m Terry Mota — a Vancouver-based designer who draws, animates, and builds.
I make character-driven illustration systems with personality, motion considered from the start, built to live across marketing and product.
I make character-driven illustration systems with personality, motion considered from the start, built to live across marketing and product.
Impact Loop
0→1 Speed & Iteration Example
v1: MVP shipped in 2 weeks to
validate fit.
v1.5: Refactor + design system →
fewer bugs, faster shipping.
v2: Full facelift → performance
doubled, a11y up to 93.
ship
measure
learn
ship again
Visual & Motion
VISUAL DESIGN
OKOA
Flexible capital. Fixed principles. Custom-designed credit solutions.
Pidge Benefits
Spark impactful conversations, enhance outreach, business intelligence.
Hivot
Project management and communication platform. All your project data in one place.
Financial Delight
Modern retro illustration pack. Connect your banking. Seamlessly.
Distro
Feel empowered to send, buy, and invest. Digital finance platform.
Covalance
Learning platform dashboard. Catalyst Bootcamp Prep.
CareCru
The growth platform for DSOs. Dental practice intelligence.
Vybe API
Seamlessly integrate real-time blockchain data into your workflows and applications.
Acquired Education
Skills recognition programs. Discover, optimize, maximize potential.
Acquired Education Guidelines
Brand guidelines. Colors, typography, icons, compositions.
1 / 3
Cases
HealthTech Product Platform
Refactored a fragmented SaaS experience into a modular design system aligned with brand semantics and accessibility standards
+18 % usability · +120 %
PageSpeed · Tokenized HSL-based system
CareCru's Enterprise Management
Multi-level
permissions · Role-based access · Migration strategy
Serpentime — Routine as a living timeline
Solo-built iOS app ·
SwiftUI · Core Data
Analytics Dashboard
+12% retention · +40% faster
delivery · Cross-chain UX automation
Live Design System Playground
Read case
HealthTech Product Platform
+18 % usability · +120 %
PageSpeed · Tokenized HSL-based system
Refactored a fragmented SaaS
experience into a modular design system
aligned with brand semantics and accessibility standards
CareCru's Enterprise Management
Multi-level permissions · Role-based access · Migration strategy
How CareCru's EM system handles complex user permissions within a multi-level organizational structure — from single practices to multi-region enterprises.
Live Design System Playground
Solo-built iOS app · SwiftUI · Core Data
Live Design System Playground
Analytics Dashboard
+12% retention · +40% faster
delivery · Cross-chain UX automation
Unified multi-wallet data into a
single analytics layer — improving
clarity, scalability, and performance across Web3 portfolios.
Community contribution
Design that belongs to everyone.
Volunteer initiative focused on a platform
strategy that teaches design thinking and visual systems to independent creators and small
teams.
More
Community contribution
Open Illustration Systems
I create modular illustration systems and
open-source visual libraries designed for storytelling and scalable product use helping teams
remix, expand, and deliver consistent experiences across platforms.
More
Personal Projects
OPENSOURCE
brand-system-creator
A
local-first tool for creating comprehensive brand
system packs that feed directly into Cursor AI for implementation.
IOS-text-listener-app
A native
macOS utility that captures selected text
from any application and reads it aloud using TTS
DressCode-for-vibe-coding
🎨
Interactive Design System Control Center -
Real-time color customization via color wheel
design-system-playground
A
comprehensive design system playground built with
Next.js, shadcn/ui, and Tailwind CSS, matching the Radix
Themes Figma UI Kit.
pocket-checklist-for-designers
A
native macOS menubar app that provides a floating,
always-on-top checklist panel for designers.
routine-data-visualization
A
mobile-first timeline editor where time flows along
a beautiful, reshapable curve.
UI-usability-validation
A
comprehensive framework and methodology for
validating user interfaces and user experiences across web and mobile applications.
Video-to-ASCII-Converter
Real-time video to ASCII conversion, Adjustable FPS,
scale, and quality settings
Custom colours and invert ramp for light/dark themes
Custom colours and invert ramp for light/dark themes