Vybe.fyi

Wallet Profile Page Growth Insights

Wallet engagement, onboarding and data visualization.

Senior Product Designer2025

OverviewVybe wallet profile page: portfolio dashboard.

Context

A Solana analytics platform

Vybe Network is a Solana analytics platform enabling users to explore wallet, token, and DeFi program activity.
As Senior Product Designer, I led design strategy for wallet engagement, onboarding, and data visualization, aiming to turn fragmented UX into measurable user activation.

Before: the Vybe home page — **Before**The Vybe home page before the redesign

Problem

Low portfolio adoption

Despite a solid user base, Vybe faced:
‍
• Low portfolio adoption and poor wallet flow clarity
• Inconsistent table/filter behavior causing confusion
• Manual onboarding steps and unclear metrics validation
• Friction in team handoffs leading to late QA issues

**Evidence**Mixpanel dashboards used to find and track the drop-off

Approach

A data-driven redesign, checked every week

I led an iterative, data-driven redesign focused on clarity. Each UX change was validated through Mixpanel and Hotjar, linking design decisions to retention and activation metrics. Cross-team reviews, annotated Figma flows, and structured QA shortened cycles and made results visible weekly.

New design result