CareCru → Re-branding & Design System
Role: Senior Product Designer
Focus: Scaling a healthcare SaaS through systematic design delivery
Timeline: 2022
Focus: Scaling a healthcare SaaS through systematic design delivery
Timeline: 2022
Problem
CareCru’s interface was fragmented by inline styles, inconsistent UX patterns, and slow development cycles.
You rebuilt the entire front-end design architecture — introducing a unified, HSL-based design system named Donna that standardized color logic, improved accessibility, and accelerated multi-team releases.
You rebuilt the entire front-end design architecture — introducing a unified, HSL-based design system named Donna that standardized color logic, improved accessibility, and accelerated multi-team releases.
Approach
• Led cross-team delivery between design, product, and engineering.
• Implemented HSL color architecture, enabling scalable visual consistency and 30% fewer UI regressions.
• Established a governance model for release hand-offs, improving design-to-dev throughput.
• Elevated performance (PageSpeed +120 %) and accessibility (+18 %).
• Implemented HSL color architecture, enabling scalable visual consistency and 30% fewer UI regressions.
• Established a governance model for release hand-offs, improving design-to-dev throughput.
• Elevated performance (PageSpeed +120 %) and accessibility (+18 %).
Impact
• 30% fewer UI bugs
• Faster release cadence across multiple squads
• Unified UX for 300 + practices using the CareCru platform
• Created the foundation for brand-wide re-branding rollout
• Faster release cadence across multiple squads
• Unified UX for 300 + practices using the CareCru platform
• Created the foundation for brand-wide re-branding rollout