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Hootsuite Rebrand

Role: Web Design

Problem

After setting up new brand guidelines for hootsuite, the internal marketing team got back to us at Redstamp for some new landing pages with the fresh new look. It was a time for iterations, learnings, remote meetings and more learning for us to become what they named “brand heroes”.

Everything was new at Hootsuite, imagery, typography, colours, grids and vertical rhythms, illustrations, etc. They really wanted to start a sequence of consistent and modern language but there was one little problem they didn’t have all the resources ready as we needed to work on a heavy marketing demand rising up. And the ETA was ASAP.

Ask

As project leader and standby Web designer I could get in touch with some of the amazing talents at Hootsuite, always getting the support from our design team at Redstamp I could be an active contributor to one of the biggest social media products on the globe.

Ask

As project leader and standby Web designer I could get in touch with some of the amazing talents at Hootsuite, always getting the support from our design team at Redstamp I could be an active contributor to one of the biggest social media products on the globe.

Solution

The Brand Design took us to a long process of learning. Brand Adjectives Mood-board were built in collaboration with the team and core values were brought to the screen as we started to sketch new shapes and colours. How could we translate these values into visual?

Solution

The Brand Design took us to a long process of learning. Brand Adjectives Moodboard were built in collaboration with the team and core values were brought to the screen as we started to sketch new shapes and colours. How could we translate these values into visual? We could see it from all angles picking up the best choices as we moved into new stages of concept creation.

Process

The work was mostly illustrations to support marketing message wherever we find a UX pain point. Complex ideas or heavier text spots is always something to avoid. Images would make things more interesting and Hootsuite knew that.

Results

Client were surprised with such an agency engagement. Our partnership was solid, we just had proved our abilities to work efficiently and creatively and that’s what brought us to the current status of boldness and unity partnership.

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