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Avisar Everyday

Branding / UX/UI

What’s Avisar Everyday?

Avisar Everyday is an accounting solutions provider that offers financial clarity that empowers their clients to make enlightened business decisions, every day.

AskAvisar Everyday was seeking for branding engagement to help them create an identity. Avisar  Everyday Solutions is associated with the CPA firm, Avisar, but they would like to create their own identity and reputation as they grow and outlive the Avisar name.

Problem

Avisar Everyday Solutions is associated with the CPA firm, Avisar. Still, they were growing in their digital platform reaching out to a new customer, and it was time to outlive the old brand.

Solution

The Brand Design took us through a long process of learning. Brand Adjectives Moodboards were built in collaboration with the team and the core values were brought to the screen as we started to sketch new shapes and colours. How could we translate these values into visual? Seeing them from all angles, picking up the best choices as we moved into new stages of concept creation.

Solution

The Brand Design took us to a long process of learning. Brand Adjectives Moodboard were built in collaboration with the team and core values were brought to the screen as we started to sketch new shapes and colours. How could we translate these values into visual? We could see it from all angles picking up the best choices as we moved into new stages of concept creation.

Process

To embody values for this new Product, a UX research was conducted. Personas were taped on the wall as we gathered some ideas for the whole communication process. The Tone of voice started to sound like a good fit as we moved along with ideation and internal alignments. We were immersed into the narrative, which helped us to share with the client.

Results

The Logo created the foundation for what was coming next. Communication tools were shared after some iterations and were developed with a strong pitch. A complete design system with guidelines for future designs were done. Iconography, Typography, Colours and Imagery were part of a combo to take off another great partnership.

See Style Tile here ⭢

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